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Los Angeles based beauty columnist, style maven, and jewellery designer Kristen Noel Crawley became enamoured with lip masks on a trip to Tokyo for a fashion show. These sheet masks for your lips are an Asian beauty staple, but the mother of two was dismayed to find there were no natural options. After two years in development, she launched KNC Beauty Lip Masks. Named for her initials (frequently seen monogrammed on her Louis Vuitton and Goyard pieces), the oversized, pink, lip-shaped treatment with a jelly-like texture has taken the celebrity and social media world by storm. As effective as they are fun to use, the infusion of all natural collagen, hyaluronic acid, and rose flower oil plump and hydrate for a perfect pout.