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The WelleCo story began when Elle Macpherson learned about body acidity and alkalinity from her nutritional doctor. Elle was feeling run down, despite her healthy lifestyle and an array of synthetic supplements. She said balancing her pH changed her life, "I realised the profound effect proper nutrition can have." WelleCo’s vision is to bring that same feeling of wellness to the world. Importantly, we want to make it easy for people to make good choices for themselves; whether it be with the world’s best supplements, or a vegetable wash to remove pesticide residues, or the cleanest plant protein to help you live a balanced life.